Saving birds' lives at the risk of making cats die of embarrassment.

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Domestic cats and tweety birds the world over have had a long-standing and rather one-sided feud: cats kill as many as 3.7 billion birds, mostly songbirds, every year in the US alone. One Vermont-based company, Birdsbesafe, is seeking to protect our feathery friends while imposing a little whimsical shame on our murdery, furry friends. How? With terrible, early-90s-esque scrunchies.

The scrunchies fit around a cat's normal collar, and their bright colors make it difficult for kitties to stalk and kill birds.

Birds have more cones in their eyes, which are the receptors that allow animals to see color (humans have three kinds, but birds have a fourth kind that lets them see more colors). Cats are usually dull-colored (black, grey, sandy, etc) and hard for prey to spot.

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Sources: Elite Daily