3-year-old Willow's Halloween costume game is always on point. Every year, her mom, California-based photographer Gina Lee, photographs her in different costumes in the days leading up to Halloween all as part of "Dress Up Willow Month." The campaign was started two years ago, when Willow was just a baby, and has been going strong ever since. Gina posts the photos on her Instagram and blog, where they've been viewed hundreds of thousands of times.

Here are some 2013 looks:

https://instagram.com/p/fS3Y72rBke/
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https://instagram.com/p/fGnttYrBgk/https://instagram.com/p/ffhS_4LBjJ/?tagged=dressupwillowmonth

 

2014:

 

https://instagram.com/p/t70u6uLBsO/
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Sources: Instagram: ginalee