It's 2016 and we live in a nation divided, ripped apart by controversy. The cause? A cultural phenomenon known as "duckface." Originally "the kissy face," it experienced a resurgence in the mid-aughties with the rise of the selfie. And it has become one of the most hated symbols of our time, popularized by equally controversial celebrities like Lindsay Lohan and the Kardashian sisters.

#SisterSunday

A photo posted by Kim Kardashian West (@kimkardashian) on

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Whether you love it or hate it, duckface is here to stay. So maybe it's time to stop hating and start accepting, even embracing, this unstoppable movement. We must unite as a nation, in these particularly turbulent times, and pucker up.

Here's ten reasons why:

1. It actually does highlight your cheekbones.

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