On Monday, Kanye West was working on the second season of his fashion line, otherwise known as "Yeezy Season 2." It is part of his clothing partnership with adidas Originals, and it includes a (NSFW) zine. "Zine" is short for magazine, and zines are traditionally self-published with small circulation for fans of a niche interest.
For some reason, Kanye thought that people in the music, fashion, or publishing industries did not know how to pronounce the word, so he Yeezy-splained it for them. To be clear, Kanye's Tweet and zine include some NSFW nudity:
Season 2 Zine pronounced Zeen short for magazine. A lot of people pronounce it wrong. pic.twitter.com/jnmLFV3wZN— KANYE WEST (@kanyewest) February 8, 2016
It turns out people know how to pronounce it, and they let Kanye know:
@kanyewest thanks for finally setting the record straight on this— Brandon Wall (@Walldo) February 8, 2016