On Monday, Kat Von D publicly stated on Facebook and Instagram that she and fellow makeup company owner Jeffree Star were no longer friends. Soon after, Star fired off a few tweets letting her know how he felt about all that. But now, this feud is kicking into high gear.
On July 19, Von D posted a video to YouTube explaining her reasoning for not just distancing but "dissociating completely" from Star. (Short version: she thinks he's a bully and a liar.) A day later, Star made his own video in response to her video. (Short version: he thinks she's a bully and a liar, too.) What we've got here is an honest to God makeup war.
Kat Von D's video, titled "Jeffree Star: It's so much easier to do the right thing," goes into detail about how she helped Star start his makeup line, after being the one to first suggest to him he make one, even getting him a meeting at the same factory that manufactures her own products. She also says that she once "romanticized" Star, but claims he's not the same person anymore, if he ever was.