In a lengthy video that she thankfully summed up on Instagram (below), observant beauty blogger Stephanie Nicole noticed that Kylie Jenner's Lip Kits are an overpriced version of an exactly identical drugstore product.

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If 24 anti-Kardashian minutes seems like a huge investment of time, here's Nicole's takedown in a nutshell. In a previous video, Nicole had pointed out the similarities between a Kylie lip liner and a ColourPop liner. This time around Nicole sensed that for the second version of her glosses Kylie had shifted to copying another manufacturer: Spatz, which is behind ColourPop.

GLOSS

A photo posted by Kylie Cosmetics (@kyliecosmetics) on

After comparing the ingredients between Kylie's Candy K Lip Kit ($29) and ColourPop's Clueless Ultra Matte Liquid Lipstick ($6), Nicole noticed that they're pretty much the same.

I'm going to try & make this my last post about these, & then move on. This is the original lip kit launch, the new formula/packaging & then ColourPop Ultra Matte UPDATED formula. In my opinion, it feels they changed manufacturing. To me, it feels the first batch was made elsewhere, then moved to Spatz. I have zero proof of that. Just my feeling. The only updated ones are the new shades not originally launched in the first 30 shades or so. So again, you can't compare them if it's the original shades, those have not yet been reformulated, according to ColourPop. I put a silver dot on my original, so I didn't confuse them. You can see how much more messy/liquidy the new one is. Again, I should've covered it in the video, besides saying a few times some ingredients are in different order, I had figured since I've covered the order matters in a formula previously, that was known. The first 4 ingredients are the same, same order. That's the bulk of the formula. Then silica is in the same order after. Again, it will SLIGHLTY change the wear, hardly though. Not enough to warrant $16 vs $40, for me anyways, it's clearly your decision. It doesn't change the fact, ColourPop manufactures those same exact ingredients for $6, while turning a profit for their business. So you're not paying for better ingredients, you're paying for the name, like with most brand names. While we hope it's for better quality, it's not always the case. If your "designer" lipstick makes you happy, that's completely cool. You never need a reason to like anything ❤️

A photo posted by Stephanie Nicole (@sf_stef) on

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Sources: Nylon