Whoopi Goldberg's new line of medical marijuana products are tailor-made for soothing period cramps.
If you love marijuana and hate menstrual cramps, Whoopi Goldberg has a very specific cure she'd like to sell you through the new medical marijuana company she co-founded with "canna-businesswoman" Maya Elisabeth. According to Vanity Fair, their company—'Maya & Whoopi'—will launch in April (perhaps on 4/20???) and specialize in THC-infused "edibles, tinctures, topical rubs" and a "bath soak," which sounds like the Holy Grail of relaxation. Goldberg explains what inspired her to create the feminine marijuana product.
For me, I feel like if you don’t want to get high-high, this is a product specifically just to get rid of discomfort. Smoking a joint is fine, but most people can’t smoke a joint and go to work.
This, you can put it in your purse. You can put the rub on your lower stomach and lower back at work, and then when you get home you can get in the tub for a soak or make tea, and it allows you to continue to work throughout the day.
Goldberg's been a strong advocate for medical marijuana since she began treating her glaucoma by way of a vape pen (joints weren't an option, being that she quit smoking several years ago).
When Goldberg consulted industry experts about marijuana products for menstrual cramps, she was told it was too niche of a market.
Hey, this niche is half the population on the earth. This seems to be people flippantly blowing you off, which is what you get whenever you start talking about cramps. They weren’t thinking how do you target this? I have grown granddaughters who have severe cramps, so I said this is what I want to work on.
Beyond serving a "niche market," the economic sensibility of joining the marijuana industry now is undeniable, given that national legal sales could hit $6.7 billion in 2016, and is only projected to continue growing.
Goldberg isn't the first female icon to enjoy the cramp-relieving effects of a good marijuana tincture, with Vanity Fair citing Queen Victoria's affinity for dank pain elixirs during the time period named after her.