A representative for the store gave the following statement to People:
At Vons, we strive to treat each and every customer with the utmost respect. There is a policy that limits gift card purchases using a credit card. Zendaya was able to purchase gift cards up to our limit, and we apologize for any inconvenience or misunderstanding.
We respect Zendaya's voice in the community and similarly are committed to diversity and inclusion. Moreover, we understand that race is a sensitive issue in America and view this experience as a reminder that every interaction is an opportunity to treat each customer as we ourselves would like to be treated.
Zendaya had described the incident in a series of Snapchats , saying, "So we just got out of this Vons, and I'm like, trying to buy a lot of gift cards…but the lady who was helping us, I don't think she was a huge fan of our skin tone…she was like, 'you can't afford this,' is how she looked at me."