Today in sexism: The only woman in GameStop's senior management is a fictional adventure lady with huge breasts.
Although Lara Croft (of Tomb Raider fame) has apparently been a member of the GameStop executive team since at least December, this amusing in-joke wasn't widely known until Valleywag spotted it yesterday. By itself, there's nothing wrong with the idea of whimsically putting a popular video game character on your list of executive officers—and once you're hiring fictional execs, I would certainly like it to be equal-opportunity.
That being said, if the closest thing you have to a diversity program is your fictional video game coworker...maybe save the charming antics until after you've hired an actual woman so you don't look like a bunch of 13-year-olds who think boobs are hilarious. Huge, digitally-rendered boobs (they've toned them down a fair amount, though).