How was this not blindingly obvious the whole time? It makes so much sense!

They unveiled it all at 10AM this morning at the Fiztroy Gallery in New York City. @Horse_Ebooks is, to the dismay of everyone who ever believed in something, a real live person, and not a deligtfully insane spambot that (as I understood it) was mixing up phrases from a resource know...ebooks. 


The kind of delightful @Horse_ebooks tweet that I hate now that I know it's not gibberish.

On YouTube, a similar tragedy befell the rapt onlookers of Pronunciation Book, a channel that once upon a time offered amusingly dry explanations of how to pronounce English words like "Ke$ha." That's not what's interesting about Pronunciation Book, of course—the interesting part was when it went haywire two and a half months ago and started a mysterious, inexplicable 77-day countdown.

Many thought it was a marketing ploy, a lot of people thought it was for a new Battlestar Galactica spinoff, and others assumed it was for an alternate reality game. Specifically, I said it was for an alternate reality game. Sure, so did many others, mostly before I did. But I chose to agree with them instead of the Daily Dot, which went all-in on the Battlestar bet. (It's cool, at least they went for it. Also, they led me to this gigantic, rambling, insane Google Doc put together by people trying to solve this.)

Sources: The New Yorker | YouTube Pronunciation Book | @horse_ebooks on Twitter