How to fatten up your dragon.


There is a YouTube channel for everything, and sure enough, that includes a popular channel called Freezerburns with 23,000 subscribers (still, 5 days after the channel's host "resigned") and over 10 million views that focused entirely on critiquing frozen food. Freezerburns was hosted by Gregory Ng, who first lost the joy of reviewing frozen dinners several years prior to this week's meltdown. The downturn came when his audience started getting younger and younger, prompting him to pivot to foods catering to that demographic.

Ng told AdWeek in an interview, "I would review a Hot Pocket over a vegan Indian meal because I knew the views would be 10 times larger. I could have reviewed what I wanted, but that wasn't my goal. I was in it to build audience, prove that you could monetize by owning a niche and fine tune my camera presence." That pivot towards kids is what led to his possibly pre-planned on-screen resignation when a box of frozen chicken-esque Kid Cuisine, emblematic of the kind of filth we sell using bright colors to small children, pushed him over the edge in the show's 629th and final episode.

A lot of people have attacked Ng because he might be using this dramatic sign-off to get good press after 629 episodes of shilling for the processed food industry. I'm not inclined to care, because it's not even like we get a lot of people pretending to turn down money and an easy job just because it's ruining kids and supporting the worst business practices imaginable. He also included a link to donate money to fight hunger in North Carolina. Screw it, the more people pretending to make the world a little nicer, the better.

Sources: Freezerburns | Gawker