A British lingerie company had their ad campaign reinstated after having been ripped from Facebook for violating the site's advertising policy. Facebook's fine print prohibits "ads that promote sexual acts, sexual videos and publications (ex: magazines, blogs, Pages), strip clubs or adult shows."
Scantilly's ads, which featured a transgender woman, an amputee, and a woman with alopecia, did not "Promote sexual acts...strip clubs, or adult shows," but rather just sought to feature "a diverse range of hot women, all spreading an inspirational and empowering message."
The campaign, called #TheNewSexy, features beautiful women with diverse backgrounds, stories, and even stomach rolls. The initial ban took down Effie's story first:
Then a post about half-cup bras.