On March 15th, Instagram revealed that it will soon be testing a new algorithm, which means the popular social media platform will no longer display posts in chronological order. The algorithm change may be a good thing because if it works, the posts you see will be the posts that are most interesting to you. 

But while the move might be good for users, social media influencers and brands are somewhat pissed about it. The fear: since Instagram has control over the arrangement of users' content, then they also have control over what posts users get to see. That means that the new Instagram algorithm may bump some Internet celebrity's selfie to being the last post on your feed. (Unless, you're Kim K, of course. Then you can probably break the algorithm with a viral nude selfie.)


When you're like I have nothing to wear LOL

A photo posted by Kim Kardashian West (@kimkardashian) on

As a result of the potential algorithm change, many folks on Instagram are pleading their followers to "turn them on" (not in the dirty way you're thinking). What that want their followers to do is "Turn on Post Notifications" in their settings so they'll get instant push-notifications about the user's latest posts. A majority of the "turn on post notifications" photos look like this: