Steve Freitag, a Virgin America employee, tries to make the awful task of air travel a little less awful by putting up funny signs at the gate. Freitag and his fellow teammates, who work at the San Francisco International Airport, come up with witty sayings, jokes, or quotes to try to make people smile as they board their flights.
"Have a good flight, muggles."
"Congratulations on your choice of Windows 95..."
"We will be playing the Benny Hill theme song 'Yakety Sax' at full volume"
Freitag told BuzzFeed: "Our management at Virgin America encourage us to be creative and have fun on the job, and even say ‘bring your personality to work.'" He also said that he is "encouraged to always put 'something' up on our gate signs, if there's no weather delays or other important info to display," but clearly he goes above and beyond. Steve uses a lot of pop culture references when creating his signs, and says he gets a lot of quotes from Imgur and Tumblr.
Fred Armisen gets quoted on the flight to Portland, of course.
And a carry on pun you can't believe you haven't heard before.
He also uses the signs to commemorate certain holidays, like Halloween, when he dressed up as a hipster Santa Claus.
Do you get kale instead of coal?
Or April Fool's day.
Even Groundhog Day gets attention.
And, of course, the widely celebrated "Back to the Future Day."
Freitag has used the signs to honor Leonard Nimoy when he passed away.
As well as David Bowie (even though this one may have been pretty confusing to some passengers).
At times, he even got interactive and put up polls for the passengers to vote on.
And it would seem that he simply cannot resist a nerdy reference.
And although not every sign goes over super well...
Mxscha the dog lies dead in the bog [sic] The children cry over the carcass The mist chokes my heart, covers the mourners At least this year we eat —"Another Christmas of Agony" by Karashnikov, Russian poet
That doesn't stop Steve from trying to get passengers to smile.
Recently, Virgin America was bought by Alaskan Airlines and Steve thinks that this may be the end of his funny gate signs. He wrote on his Imgur post:
New owner Alaska Airlines isn't really known for a cheeky corporate culture, so signs like these are most likely going away.
He also told BuzzFeed that all of the Alaska Airlines employees he’s met have been “awesome and welcoming,” so there is hope that they won't do away with the silly signage.
Steve, thank you, you are the wind beneath our wings.