A segment on Tuesday's episode of the Today show sought to dispel the myth that expensive designer makeup really makes a person more attractive than the drugstore stuff. Investigative reporter Jeff Rossen had a makeup artist give the same look to identical twins Melten and Sinem, one with $250 worth of name brand cosmetics, and the other with $60 worth of Covergirl. Then they hit the streets of Manhattan to see if regular New Yorkers could tell the difference. The results were quite surprising.

Who saw that coming? It would be one thing if the results came in at a 50/50 split, but a whopping 78% of respondents actually thought the drugstore makeup was the fancy stuff. Is cheap makeup actually better?


Maybe the "no-makeup selfie" trend should be replaced by a "cheap-makeup selfie" movement.