Urban Outfitters, that edgy store found in a mall near you, is currently upsetting people for having stocked a shampoo for "suicidal hair"—a tagline so chosen because the product "bring your locks back from a state of complete depression," BuzzFeed reported. Um. First off, hair doesn't get depressed. Secondly, seriously??

Nooope. Nope, nope.

The product, from the company Anatomicals, has apparently been in stores for years, the company's co-founder Paul Marshall told BuzzFeed. It was only after Sam Missingham tweeted a photo of the shampoo that people began to sit up and notice the shampoo.

The back of the bottle is just as bad. No, it's worse: it features a woman with long hair jumping off a cliff and this text:

Well, I knew it was feeling a little off colour, but I just put that down to the bad dye job. I never knew my once beautiful hair would actually commit suicide by tossing itself off dramatic white cliffs to the rocks below. Now look at me, completely bald.

Before it’s too late, bring your locks back from a state of complete depression with this conditioning peach shampoo. It’s hair heaven here on earth.