A picture tweeted by Ilona Burton of a pair of pajamas for girls ages 9 to 15 with a picture of a slice of pizza and the text "Cheat Day" is going viral as people get outraged about the insinuation that children should be worried about their carb intake.
Her tweet reads: "Can we all tell @NewLookFashion that 9 year olds shouldn't even know what a 'cheat day' is? So wrong."
Burton's call-out of the inappropriate material (pun intended, BAM) has been shared on Twitter over 7,000 times, and was retweeted by author J.K. Rowling. Unsurprisingly, a lot of people wanted to add their own opinions on the matter.