A health campaign in the Canadian territory of the Yukon sought to remind people to get plenty of D this winterVitamin D, that is. The innocent folks of the Yukon Department of Health and Social Services were apparently unaware that "the D" is slang for "penis."

What ensued was a hilariously sexual, abundantly awkward ad campaign:

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There wouldn't be the baby without the D.
There wouldn't be the baby without the D.
Yukon Health and Social Services
The fish makes it even grosser.
The fish makes it even grosser.
Yukon Health and Social Services
It's never too late to try new things.
It's never too late to try new things.
Yukon Health and Social Services

This tweeter was even inspired to share her story about her D days:

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Sources: h/t Adweek