It seems like the purpose of most weight loss ads (and ads in general) are to make women feel insecure about themselves so they will buy something to feel better. This technique is used with everything from diet pills to lipstick, but now the UK is pulling the plug on commercials that go too far in promoting negative body image. Mashable reports that an ad for XLS-Medical Max Strength slimming pills has been banned by the UK's Advertising Standards Authority for promoting an "irresponsible approach to body image and confidence."
Hundreds of people complained that the ads, featuring a thin girl gushing with jealousy over an even-thinner girl, promoted an unhealthy body image. The fact that these women are, at the most, in their early 20s raised even more concern about how this would affect young girls and teens. The ASA agreed.
Here's the banned commercial, but don't let it make you feel bad about yourself, because you are beautiful just as you are.