Paul Mason is a former model who now spends his Christmas season as "Fashion Santa" at the Yorkdale Shopping Centre in Toronto, Canada. Shoppers love it, and the mall has made it a charitable cause: for every person who snaps a selfie with Paul and posts it on social media using the hashtag #YorkdaleFashionSanta, Yorkdale donates $1 to the SickKids Foundation. For that reason, as well as his obvious attractiveness, this is the best new take on a mall Santa, far better than the creepy robotic version.
Mason explained that it takes people a moment to get adjusted to a modern Santa:
You get people that are a little confused. But once they think about it for a second, they warm up.
They certainly do warm up. Here are some glamor shots and selfies with the fashion Santa himself:
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