Anomaly, an ad agency in London, asked kids an interesting hypothetical: "If Santa was a woman, could she do the job?" The kids they interviewed were adorable, but what they said wasn't—many had a hard time imagining a "Mother Christmas."
Some kids thought a lady Santa wouldn't physically be able to carry the bag of presents, and others anticipated that it would be hard for her to juggle motherhood with her Yuletide duties. On the other hand, one kid thought a Lady Santa would be even better than a male one, because she'd do a better job bossing the elves. And a few young feminists said "girls are no different than boys," so there is hope for the next generation.
None of the kids mentioned the fact that it would be cheaper for the North Pole to put Mother Christmas in charge, because she'd only make 70 cents to the dollar.