99 cents is nothing. When our head is still on the pillow and the alarm goes off, we would probably pay as much as $1000 for an extra ten minutes of sleep. In fact, we're betting an app like this could lead to an entirely snooze button-based economic recovery. The snooze button industry would balloon, creating a lot more jobs, and people would be trying to work more hours to pay for their snooze buttons, making them even more tired and in need of that extra ten minutes of sleep. The perfect recursive circle of supply, demand, and growth, all thanks to the overhwhelming human need to try and jump back into that dream we were just having.