IKEA bribing customers to have unprotected Valentine's Day sex.
Free crib! 18 years of expensive everything else.
Sex sells, but unprotected sex leads to a lot of buying. IKEA knows this and they want your loyalty from day one of your little consumer's life. Sure, the crib is free, but you're also going to need to replace that cool reclaimed wood coffee table, your modernist chairs, your sharp-cornered endtables, and a whole range of things that the little poop factory will chew on, knock over, or finger paint upon. So take the crib savings while you can, and then never let them out of that crib until they're five because they will bankrupt you.
Sources: Redditor HoxFound