5. The Amazon "social media specialist" who gave the "fire away" on this morbid Sopranos promo. The sadness upon hearing the news of James Gandolfini's death was immediately followed by gloom over what kind of crap we were going to slog through on Facebook and Twitter. There was the usual trudge through comedian tweets trying to "find their angle," the avalanche of "thoughts and prayers" status updates fired off by everyone from your Dad's first wife to Lowes Hardware, and of course, the corporate shill who mistakenly used the sad moment as an opportunity to plug their wares. We don't even blame the 23-year-old who sent this out. They were just doing their job, just like the Epicurious tweet-master was after the Boston bombing. So can someone sit them all down and tell them, "Part of your job, from now on, is this: whenever someone famous dies, or another asshole shoots up a hundred people, throw your computer out the window and take the day off."