The Lonely Island, famously responsible for their hugely viral SNL digital shorts, have created a new commercial parody that's apparently not a parody. Rokk Vodka is totally a real drink. It may not have a Wikipedia entry but it has a Web site with an age gate! Perhaps this is the start of talented comedians creating branded content for products that seem extremely fake, thus leaving viewers somewhat amused and thoroughly confused. (Via HuffPost Comedy)

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