Chicago marathon runner Steve Bergstrom used his body to get a date, literally. The freshly single, slightly desperate 30-year-old marketing professional asked his cousin to write a personal ad on his back in permanent marker. (Which was not weird for them at all.) The next morning Bergstrom stripped down and proudly displayed his contact info for all the sweet babes and potential identity thieves to check out.
The temporary tramp stamp did its job. Bergstrom told Runners World that he immediately got 12 friend requests—that's 12 potential likes for his post bragging about him finishing a marathon! Last Friday, he went on a date with one of the women who contacted him. She just so happened to be watching the race with a huge sign that had a photo of her cat's head and the words “MY MOM IS LOOKING FOR A #CATDAD” in big block letters. Very subtle.
I said, ‘You know, with me showing up at the marathon with my sign on my back and you showing up at the marathon with that sign, we are missing out on a golden opportunity for future storytelling here if we don’t meet up and have a drink. And we did, and it was great.