New research suggests that a man's storytelling ability makes him more attractive to women. Researchers at the University of North Carolina at Chapel Hill and SUNY Buffalo conducted the studies, in which undergrad students read descriptions of both males and females and then rated their attractiveness.
Interestingly, female storytellers were not rated as more attractive. The research teams think that male storytellers might be more attractive as long-term partners because it reflects their ability to gain resources and achieve status via influence. That makes sense. However, that pool of storytellers could also include d-bags that brag and lie a lot, so it's not all good.
It's also important to remember that this story was conducted with undergrads (specifically, students who are probably required to participate in such studies in order to receive credit for an intro to psychology class they're taking). Now take a minute to think about some of the people that impressed you romantically between the ages of 18 and 22. All new research studies should be taken with a grain of salt, especially when college students are responsible for the result.