I like my men like I like my chronic illnesses: manageable.
Most men try to be impressive and end up being repulsive (and end up on sites like GTFOCupid). Obviously possessed of a scientific mind, Evan Vail decided to be as unattractive as possible on his OKCupid profile to see if the process worked in reverse. Spoiler alert: it did. This is the kind of non-sequitor, go-anywhere humor from a random person that the Internet was built for.
Evan did indeed end up on GTFOCupid, presumably put there by someone who didn't understand that they'd just found a diamond in the rough. Once there, however, it went viral, which he started to suspect when he began receiving OKCupid messages from all over the globe.