Fashion brand offends entire planet in one tweet.
The Horribly Timed Leno-esque Tweet
The Awkward Apology
This PR disaster raises several questions:
1) Couldn't they have come up with a better Egypt joke?
2) Should the #Cairo hashtag (currently used to report from the horrific events in Egypt) be used to promote items such as an adorable pair of ankle strap heels that we now totally can't wait for?
3) Is Kenneth Cole trying to aggressively take over short-form insensitive comedy online? Because if so, someecards has no other choice but to start selling the shit out of shoes.