Anyone who's seen an episode of Mad Men or is extremely old knows the '60s were a simpler, more innocent time of black and white television, metal lunch pails, vacation slideshows, and unfathomable misogyny. These vintage ads take full advantage of the latter by letting impressionable housewives know not just the importance of pleasing their man, but the emotionally crushing consequences of displeasing him. It's sad to imagine a woman's entire sense of self worth tied up in eight ounces of Folgers, but it would be nice if we could get a tenth of this emotional investment from the average barista.

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[ Via Videogum]