Doesn't last nearly long enough.
First of all, I realize that I am being manipulated into giving Geico free exposure by writing this blog post. I am fully aware that I am acting as a pawn of corporate America to help line the pockets of various CEOs, CFOs and CMOs. But I can't help it! Geico's advertising team found my weak spot. They discovered the one thing that I cannot resist watching or recommending: fake freeze-frames.
This commercial is actually part of a larger ad campaign, which we'll get back to in a moment. First though, we need to pay homage to their spiritual grandparent: the epilogues to Police Squad episodes, each one of which I watched no less than 3,000 times when I was a kid:
The videos in this ad campaign are only about a minute long, but even if they lasted an hour or more, I would not be able to turn away.
There's simply no ignoring the facts: people pretending to freeze-frame the (second) funniest thing in the world (just after people being scared shitless by fake monsters and just before people catching fire).