And it's not just because they're both promoting sex between young hot people.
"Guys, can we get more hands around me?" (via Jason Derulo)
It's because Tinder is premiering a music video, just like MTV used to before it became a party of abs and underage pregnancies. Singing man Jason Derulo has announced that the video for his new song "Want to Want Me" will premiere exclusively on Tinder, the dating app that I keep trying to spell as "Tindr" because it's a goddamn app and app names aren't supposed to have all of their vowels.
Derulo, who doesn't use Tinder, gave US Weekly a sound byte that I can only assume was written by a junior-level PR firm employee and repeated verbatim by Derulo:
"Social media and dating together is the new wave," Derulo, 25, tells Us. "It is the source of one half of the relationships in 2015, and I'm all about being part of the new wave. A lot of my friends and family members are on Tinder... [It's] the perfect place for my new single, 'Want to Want Me.' On Tinder, you swipe left or right and want the person you like to want you, too. It is a cool and unique way to deliver my new video to the world."
If you swipe right on Derulo's video, does that mean you get to have sex with it? Not the people in it, but the entire video? I hope so!
If you're curious about the song, here's the "official audio" with what looks like a music video, but is apparently not THE music video: