This video exhibits the latest gastronomical fad: shoving really expensive chocolate powder up your nostrils.

Is this the most elitist consumption of organic material on earth? Well, it was invented when Belgian chocolatier Dominique Persoone was catering a surprise party for The Rolling Stones, so probably. Since then Persoone has developed a $60 catapult thing for devotees to the practice. And it's popular!

(via The Daily Dot)

Here's a side view, where even the guy in the promo photo looks like he thinks it's a bad idea:

It's gotta be better than cocaine, though, right? Dr. Jordan Josephson, an ear, nose and throat and sinus specialist at Lenox Hill Hospital, told Live Science, no, it really isn't.

"Snorting chocolate powder is not safe, because the powder is perceived by the nose as a foreign toxic substance. Putting any foreign bodies — including smoke, cocaine and/or chocolate powder — is not safe and is not advised."

All right, Dr. Bring Down. Guess I'll just keep enjoying chocolate like a plebe, with my poor person mouth. Keep reaching for that rainbow...


Sources: The Daily Dot