Alright, Samsung. You got us.
Residents of Bağcılar, a working class neighborhood in Istanbul, Turkey, helped Samsung orchestrate a day of belonging for a neighbor with a hearing impairment.
In order for Muharrem "to have one day, with no barriers," Samsung spent a month organizing sign-language classes, hiding cameras, and plotting. Muharrem's sister Özlem was in on it, and helped Samsung Türkiye pull off the stunt. They also found some music that would make you tear up even if literally nothing was happening on screen.
Add Muharrem's emotional response to suddenly being spoken to in sign language as he goes about his day, and you, the viewer, don't stand a chance.
Yeah, that's some emotional manipulation right there. But it's all to promote Samsung's new video call center for hearing impaired people, which will allow people with hearing impairments to contact Samsung by video with questions and concerns. We'll allow it.