While a Whole Foods in Austin, Texas sounds like the site of a SXSW hipster jamboree, apparently it has a dark side. Pastor Jordan Brown said he ordered a cake from the overpriced, pseudo-organic grocery store to be personalized with the phrase "Love Wins." But when he picked it up, it said, "Love Wins F**." And yes, the f-word was worse than the usual f-word.

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Pastor Brown—an openly gay man and founder of the Church of Open Doors— posted a video telling his story, and showed the box with the cake on it, zooming in and around the box to prove that it's still sealed. He filed a lawsuit for Whole Foods to give him his *just desserts,* citing "the feelings of pain, anguish, and humiliation because of this incident."

https://www.youtube.com/watch?v=p972qntg1qM

Whole Foods released a statement, saying:

The team member wrote 'Love Wins' at the top of the cake as requested by the guest and that's exactly how the cake was packaged and sold at the store. Our team members do not accept or design bakery orders that include language or images that are offensive. Whole Foods Market has a zero tolerance policy for discrimination.

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While Whole Foods responded to this controversy, they still have yet to apologize for apples the price of your mortgage or the existence of Asparagus Water. Still, stay tuned as the story develops, and check back to see if Whole Foods changes their position on exactly what happened here.