The best thing about corporate logos is watching this guy draw them.

I doodle a lot. Slower version on my 'Seb Lester' Facebook page.

A video posted by Seb Lester (@seblester) on

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You know that part near the beginning of Amelie when the narrator talks about how our heroine cultivates small pleasures, like sticking her hand into a bag of dry beans or cracking creme brûlée? I think that if Amelie had known about calligrapher Sebastian "Seb" Lester, watching his freehand logo-drawing videos on Instagram would also be on her list of small pleasures. (But let's not go too far down the path of reimagining Amelie with social media in it, yeah? That film would have turned into a five-minute short about a Craigslist Missed Connection).

I doodle a lot. Slower version on my 'Seb Lester' Facebook page.

A video posted by Seb Lester (@seblester) on

More doodling. Slower version on my 'Seb Lester' Facebook page.

A video posted by Seb Lester (@seblester) on

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It's kind of enthralling to watch Seb's steady hand at work, effortlessly drawing perfect lines and curves of familiar logos.

Latest doodle. Slower version on my 'Seb Lester' Facebook page.

A video posted by Seb Lester (@seblester) on

Doodle. Slower version on my 'Seb Lester' Facebook page.

A video posted by Seb Lester (@seblester) on

Seb's logos go beyond just the corporate, too. Check out these film and TV logos:

American Horror Story. Requested by @ghost_of_maddie @lkel05 @meow.angiee & many others.

A video posted by Seb Lester (@seblester) on

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You can see more logos, as well as other awesome feats of calligraphy, on Seb's Instagram page. Also, if Seb doesn't seem badass enough already, this note is casually dropped on his About page: "His home studio is built into the banks of one of the oldest castles in England." NBD.

Sources: AdWeek