Shots have been fired in this new ad from Hillary Clinton's campaign, which eviscerates Donald Trump for his hideous track record regarding women and girls. The ad, which airs today in some states, features images of young girls looking in the mirror, intercut with sexist comments Trump has made about women.

"I'd look her right in that fat ugly face of hers," he says in the ad, a comment he made about Rosie O'Donnell in 2006. "She is a slob." That's not even the worst one.

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The ad is brutal. And completely on the mark. In the end, Clinton's campaign asks: "is this the campaign we want for our daughters?" (I don't have a daughter but Trump is not the President I'd want even for my Chia Pet.)

Clinton has emphasized throughout her campaign that Trump would not be equipped to handle issues relating to women and girls (or men and boys, for that matter). "Anyone who wants to defund Planned Parenthood and wipe out safe, legal abortion has no idea what's best for women," Clinton said in June. "And after all, this is a man who has called women 'pigs,' 'dogs,' and 'disgusting animals.' Kind of hard to imagine counting on him to respect our fundamental rights."

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