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He's making potato salad. 

Amateur potato salad maker Zack Danger Brown started up a Kickstarter campaign to make his first ever batch of potato salad. You know Kickstarter, the fund-raising website that allows you, the average citizen, to fund your friend's business or artistic endeavors without having to look them in the eyes. Even famous people have been known to use the site to beg for money so they don't have to compromise their artistic integrity (or whatever). Donating in this way can be a worthwhile thing to do because, as the financial backer, you get to be involved in something bigger than yourself, and maybe even receive a hat as a reward!

Brown, who is from Columbus, Ohio was generous enough to share his dream with the Internet, too. For a minimum donation of $1, he promised to boil some potatoes, maybe look up a potato salad recipe, and post a personal "thank you" on his website. The Internet understood the importance of this project, and within days, blew out the original goal of $10 to pledge over 800 times that much. Now the stakes are much bigger. 

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Sources: h/t Death and Taxes