Ironically, I'm pretty sure the problem here is Chinese people. Hear me out.
This bag, which was unearthed on reddit today, is from the Chinese leather garment manufacturer Aoyuete, located in Zengzhou, China. They are not so good with "the language." When you look for their products on Google, you find a lot of reviews that you quickly realize they wrote themselves. For example, I doubt that this review on the insanely popular blog "john-leather-messenger-bag-2.blogspot.com/" was really penned by "John Richardson:"
Dependable Handbag product is so hard to come by on the net these days.
Maybe it was just a translation problem. Maybe it was flat-out racism. It's probably both; I don't think I'm breaking any new ground here by suggesting that people in China are not the least racist folks on Earth, and combine that with poor English skills and you have a recipe for horrible offensiveness. Maybe it's one of those things where someone will try (and fail) to say that talking like that isn't racist in that country, and that they think that's a nice color. I don't know. They went with "Rice" for the white color. I couldn't really care less why "popular Aoyete, a famous brand in this industry" did it - I want to know how the eff Amazon.com missed it.