Updated 8/15/14:


A Showtime spokesperson provided the following response to Happy Place:

SHOWTIME is a strong supporter of artists around the world. This contest, like many others, is entirely optional. Under the contest guidelines, those who choose to submit their art are eligible for a grand prize of a Las Vegas trip, in addition to invaluable national exposure across multiple platforms.


Dan Cassaro is a graphic designer and artist with an impressive body of work. That's why he was so offended after receiving an email from Showtime asking if he'd like to enter a contest by submitting a promotional design for an upcoming boxing match at the MGM Grand. Basically, work for free, with a chance of winning a trip to Las Vegas if he's lucky enough to have his art used to advertise a fight generating hundreds of millions of dollars. Fingers crossed!

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Cassaro probably lit up when he read the first sentence of Showtime's email, because, normally, when you're contacted by a major television network who say they're fans of what you do for a living, they usually don't follow that up by asking you to do that very thing for free. Unless it's for charity. As Dan points out in his response email, however, promoting a televised fight featuring Floyd "Money" Mayweather Jr. isn't exactly doing God's work.

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Cassaro tweeted the original letter and his response, which went viral because it perfectly illustrates (he is a professional artist) the frustration that many creative people feel when it comes to valuing the work they do. Dan told Buzzfeed:

Sources: Buzzfeed