In "Hmmm" news: an aspirin ad that seemingly hints at nonconsensual videotaped sex just won Bayer's advertising department a major award. Yup. This is that ad, the subtext of which is unfortunately clear:
The print ad, made for Bayer's aspirin brand Aspirina, won a bronze award at the Cannes Lions International Festival of Creativity. According to AdWeek, Bayer has since ended this campaign.
"We have asked that [the ad agency] BBDO discontinue any further use, dissemination or promotion of this campaign," said a spokesman for Bayer to AdWeek. "The concept was presented to our local marketing team in Brazil by BBDO as one of several campaigns that the agency intended to submit for this year's Cannes Lions festival. In order to meet the requirements for submission to Cannes, BBDO paid for limited placement in Brazil. Bayer has not advertised Aspirin through any channel in Brazil for several years."
But how did any advertising agency think this was a good idea to begin with?