On August 20, Londoners John Bull and his wife, sick of the crappy service from their phone and internet provider Virgin Media, tried to cancel. They didn't have a contract, so canceling shouldn't have been too much of a problem, right? Wrong. Because apparently Virgin Media is run by the same people who ran Yossarian's squadron in Catch-22. What follows is a helpful lesson for companies in how to drive your customer base completely insane:

1. Make sure your product provides consistently poor service, causing your customers to want to cancel.


2. But make it basically impossible for said customers to actually cancel…

3. …Unless they want to pay a hefty fee.

Sources: h/t Mashable