A sign war broke out on a corner in Somerville, Massachusetts, and the dad jokes are going viral. Sav-Mor Discount Liquors fired the first shot, jokingly claiming that they had a sweeter deal on McMuffins than Mickey D's itself.


Ronald soon shot back, establishing the punny tone.

SavMor retorted by officially declaring McDonald's their *arch* enemy.

My boss is also a clown

Thanks McDonald's

I always wanted an arch enemy

And Mickey D got real.

Sources: h/t Distractify