It gets waaaaaay worse.

Update 3:51 PM: Wait a minute, now Kyle Kinane is saying he was the one being pranked? I have no idea what to believe anymore. This might make this whole thing even more amazing. Read below to try and figure this out.


Posted 2:15 PM: One would think that by now every corporation would have a sign hanging in their employee break room stating "Do Not Get Into Flame Wars With Comedians On Twitter." Apparently, they never got around to hanging theirs over at the Pace salsa company, because yesterday a couple of their employees got into a dramatic and confusing public altercation with stand-up comedian Kyle Kinane. There's no sensible way to describe the carnage except to lead you through it.

All of the drama started innocently enough, when an over-eager computer program automatically favorited a 10-month-old disparaging tweet from Kinane, simply because it contained the phrase "Pace Picante."

Oddly enough, not all references to Pace Picante are going to be positive. But this computer program was too busy being a dumb computer program to grasp that. Which was unfortunate for Pace...

...because then this started happening.

Don't do it, Pace computer program! Don't do it!

Sources: Kyle Kinane | h/t Huffington Post