When you care enough to stand directly in front of a driver crazy enough to drive on a sidewalk just to save some time.
The sidewalks are paved with asphalt, so they probably look like roads to you and me, but these Russian drivers know better and are definitely trying to get away with something. The "Stop a Douchebag" program is a Russian youth movement that attempts to enforce the road traffic regulations in Russia.
Clearly pissed, some of these entitled drivers are willing to run these kids down rather than drive on the road with the rest of the motorists, but when they do, they get an impossible-to-remove sticker placed on their windshield.
I'm taking applications for a "Stop a Douchebag" program here in the States. Who's ready to slap some stickers on people crossing the street while staring at their cell phones?