With all eyes on Rio, the Olympics are prime time to raise awareness, whether for brands like Coke and NBC or for actual important causes, like climate change. Weightlifter David Katoatau is performing special victory dances to raise awareness for his home nation of Kiribati and the pending environmental crisis it faces.
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Katoatau knows the best way to get people talking about him and his country is to create GIFable moments, so he's using the best dance moves from Disco Dad to Hip Hop Mom to get people talking.
“Most people don’t know where Kiribati is,” Katoatau explained to Reuters. “I want people to know more about us so I use weightlifting, and my dancing, to show the world." According Kiribati's government, the islands are suffering “extreme coastal erosion not just of the beaches but also of the land."
“I wrote an open letter to the world last year to tell people about all the homes lost to rising sea levels. I don’t know how many years it will be before it sinks.”