Ryan Lochte lost a few endorsements after his "over-exaggeration" about being robbed at gunpoint in Rio, but he's gained a new one, Pine Bros. Softish Cough Drops, which are apparently as "forgiving on the throat" as Lochte would like people to be towards him. The ad campaign's tagline will be: "Pine Brothers Softish Throat Drops: Forgiving On Your Throat."

Pine Bros. Chief Executive Rider McDowell issued a statement, saying:

Just as Pine Bros. is forgiving to your throat, the company asks public for a little forgiveness for an American swimming legend. We all make mistakes, but they're rarely giving front-page scrutiny. He's a great guy who has done incredible work with charities. I'm confident that Pine Bros. fans will support our decision to give Ryan a second chance.

See? Everybody makes mistakes, like lying about serious crimes for which they themselves are actually to blame, it's just that few of us are famous enough for it to really matter. Or something like that. Anyway, all is forgiven, apparently!

Advertising