If you had family to pay attention to or Christmas presents to shop for this weekend, or you were just too focused on Miley Cyrus masturbating, you might have missed THE BIGGEST STORY IN ALL THE LAND. That story: A woman most people never heard of tweeted something.
Valleywag broke the story on Friday that Justine Sacco, a PR executive with IAC (owner of sites like Tinder, OKCupid, The DailyBeast), fired off a tweet just before taking off on a flight to Africa:
"Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"
No matter how funny you think you are, if your job is in public relations for a major corporation, and you want to keep that job, you really shouldn't be tweeting out edgy jokes about AIDS in Africa. And if you're not a comedian, you should probably avoid tweeting out edgy jokes, period. They're probably not going to be taken very well, as Justine would soon realize (though not soon enough).
What happened next shows exactly how big this kind of thing can get if you let it. Following Valleywag's post, Twitter quickly rose up in arms against Sacco, as these tweets gathered by BuzzFeed demonstrate.
Is that tweet real? You work in PR. You shld know better RT @JustineSacco "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!"— David Cohn (@Digidave) December 20, 2013