Celebrate your heritage by driving some dummy out of business.

I'm a white guy whose great-grandparents took various boats over from Italy more than a century ago. My wife is a white woman who was born and raised in Bogota, Colombia before moving to New York City in her 30s. Our friend Jack is a white guy who was born in England in English parents, but spent 99 percent of his life living in Philadelphia. We spent most of March sitting around, considering our shared white person experience and discussing the common history of our ancestors. Because that's what one does during White History Month. White heritage is such fascinating and not-made-up-by-racists thing, isn't it?

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At any rate, that seems to be the opinion of one Jimbo Boggess who hung the above sign in the window of his Flemington, NJ deli, only to find that many people were not thrilled by the idea of spending their money to support the concept of white heritage. In fact, he lost so much business that he had to close up shop. So now he's reaching out to you, the good people of the Internet, to get him back on his feet. And he's doing it with a GoFundMe page:

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Sources: FoFundMe | h/t Mediaite