Millennials stirred up a media frenzy earlier this year when they decided to abandon cereal, and now it's happening again. This time, bras have fallen victim to our laziness. Going bra-less seems to be a growing trend among millennial women, and apparently, the media is just fascinated by what we're choosing to put or not put on our boobs. Because, you know, they don't have a presidential election or terrorist attacks to pay attention to or anything.
One article cited figures that suggested a decline in wire bra sales, made references to anti-bra YouTube videos by young women (like the one below), and called the decision to go bra-less or wear an unstructured bra "a personal triumph, a choice to be comfortable, and a trendy move."
For the moment, they seem to just be reporting on the fact that there's an apparent a no-bra trend, but we can see what's coming next: opinionated think pieces and open letters. Ah yes, they'll have titles like, Millennials Have Become Too Lazy To Even Put On Bras and Hey Twenty-Somethings, Your Boobs Aren't Entitled To Comfort.